Top tips for new website owners

October 1, 2008  

Okay, so you’ve got a shiny new website for your business…now what?

These days your website is a vital a business tool. It’s just expected that you will have one. For many people a professionally presented website proves that you are a ‘real business’ as much as a listing in the yellow pages, an advert in the paper or a sign over the door of your premises.

Many people will google for your website just to check you out, to see that your business is ‘real’, and what you have to offer, even before calling you on the phone, so they can feel fully informed when they finally do make that call or drop you an email to make an enquiry.

So knowing that, what do you do next now you have your new website? Here are a few tips to get you started…

1. Include your website address on everything!

  • Business Cards
  • Business Stationary
  • Invoices
  • On your email signature
  • Your product labels

2. Add your website address to your Yellow Pages listing

Include it in your ad, and if there is a special web link or web directory option add it there too.

3. Issue a press release about your website

If you can think up a newsworthy angle that introduces your website to the public then go for it. Also include your website in any press releases you create for other related subjects.

4. Tell your customers

Next time you send out a newsletter or catalogue include details of your new website, and don’t forget to mention it to clients on the phone.

5. Provide useful content

Your website is your chance to demonstrate that you are an expert in your field. Consider providing useful free advice on your website to add authority to your image, services and products, and also to encourage people to visit again and again. As people visit your site repeatedly they will begin to develop a relationship with your business.

and finally…

Keep your website tidy and up to date after its initial release. Customers do judge your business by what they see on your website. Update your site regularly and remove anything that’s old.